Lakefest is one of the biggest annual events, organized by the Šaleški Student Club. It brings big names from Slovenian entertainment and alternative music to Velenje. For the latest edition, the design of the entire visual identity was entrusted to me. With a distinctive purple color and stylized lake waves, I created a striking background that serves as the foundation for various print materials and online posts.

Additionally, I redesigned the event’s logo and incorporated black-and-white photos of the performers into the graphics.

My work was showcased on social media, large-format posters, and Eventim sales points.

Client: Šalek Student Club